What we learned creating cross-platform fantasy storyworld Ballads of the Distant Reaches
Some of today’s most ambitious stories take place within enormous, shared universes. Think of Game of Thrones, Star Wars, The Witcher, Marvel, The Lord of the Rings—the list goes on and on. Typically, these movies, TV shows, books, video games, and comics draw their inspiration from older source material. Storytellers like J.R.R. Tolkien, George Lucas, Andrzej Sapkowski, and George R.R. Martin created these worlds decades ago, but the worlds they built continue to provide rich material for contemporary writers and filmmakers. And there’s near insatiable demand by audiences and Hollywood alike for stories told within these massive fictional universes.